smartwater: a smarter way
Smartwater is all about a smarter way of doing, well, everything. from working out to starting a new business, smartwater drinkers are always looking for the newest and smartest ways of getting things done.
together with Conde Nast, smartwater created a first-to-market smarter partnership that crossed multiple Conde Nast brands [including: Bon appetit, cn traveler, wierd, self, gq] to give our consumers utility and inspiration to do things a smarter way.
Editor Q&A on Instagram stories: Across Conde Nast brands, we launched editor Q&A's where viewers can ask questions and an actual editor will give them the smartest answers.
Crowd sourced influencer videos: based on the Smartwater pillars - success, innovation, travel and wellness - we created a four part video series that featured influencers giving smart tips deployed across Conde nast channels.
Instagram stories: And Created companion instagram stories for each influencer that give specific tips based on their specialty.