GOLD PEAK X POPSUGAR: A FRAMILY AFFAIR
Family, whether by blood or otherwise, when gathered together create a sense of home. Nowadays, people spend moments like Christmas, Thanksgiving and 4th of July with friends as much as they do with families - but they are also creating new moments like Friendsigiving, Game of Thrones viewing parties, or Taco tuesday!
By partnering with PopSugar, we used their TrendRank tool to monitor social conversation and identify framily gathering moments relevant to our consumer and culture today. we were able to select the key moments relevant to our brand and create customized toolkits to help elevate the celebrations via fun activities, beautiful décor and unique food tutorials in a way that only Gold Peak could.