POWERADE: BUILT FROM CONCRETE
Power is Power. It can come from anywhere and inspire everyone. Pro athletes didn't start out as pro's - they started on the blacktop copying their favorite streetball player's moves.To inspire teens and show them that uncontainable power can come from anywhere, Powerade partnered with Uninterrupted to create a 3 part series featuring pro basketball players Kemba Walker, Jamal Crawford and Aisa Durr. Each athlete talked about their "home court" and how streetball has inspired them to become the player they are today.
In addition to our series with Uninterrupted, We partnered with Jukin to highlight teens showing uncontainable power across the internet. We featured UGC content with an original spoken word sonnet as our track.
Jukin: Streetball Sonnets