GOLD PEAK REAL BREWED TEA
IN 2019, GOLD PEAK IS ALL ABOUT REAL. REAL FAMILIES, REAL MEALS IN REAL LIFE. With a first-ever built-for-IG Stories branded takeover, Tastemade and Gold Peak honeD in on real families IN REAL TIME. In these unfiltered portraits, wE followED the day-to-day lives of everyday people – from the MIDDLE SCHOOL PRINCIPAL to the SELF-MADE MOMMY BLOGGER – as they TOOK OVER Tastemade Instagram stories.
IN ADDITION TO THE INSTAGRAM TAKEOVER, GOLD PEAK PUT A NEW TWIST ON TASTEMADE'S TRIED AND TRUE HANDS ON RECIPE VIDEOS BY FEATURING OUR REAL FAMILIES AS THEY TAKE US THROUGH THEIR COMFORT FOOD RECIPES, TALKING ABOUT HOW THIS DISH BRINGS THEIR FAMILY TOGETHER. INSTEAD OF A PICTURE PERFECT RECIPE VIDEO WITH A CHEF, OUR FAMILIES ACTUALLY DID THE COOKING - MESS AND ALL.