BOMB POP x ROBLOX RESTAURANT TYCOON 2
To reach Bomb Pop's tween audience, we needed to go where they are — the metaverse. We worked with Moonrock to integrat into a popular Roblox game Restaurant Tycoon 2, with the goal to make our name known to tweens.
The activation not only reached our goal, but sold a total of almost 50 MILLION BOMB POPS. Making it the best selling food item in Roblox EVER
PRESS

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