BOMB POP x ROBLOX RESTAURANT TYCOON 2
To reach Bomb Pop's tween audience, we needed to go where they are — the metaverse. We worked with Moonrock to integrat into a popular Roblox game Restaurant Tycoon 2, with the goal to make our name known to tweens.
The activation not only reached our goal, but sold a total of almost 50 MILLION BOMB POPS. Making it the best selling food item in Roblox EVER.
Shorty Awards 2024
Finalist in Interactive Content
Finalist in Interactive Content
Digiday Content Marketing Award 2024
Finalist in Best Use of the Metaverse
Finalist in Best Use of the Metaverse
PRESS
