BOMB POP x ROBLOX RESTAURANT TYCOON 2
To reach Bomb Pop's tween audience, we needed to go where they are — the metaverse. We worked with Moonrock to integrat into a popular Roblox game Restaurant Tycoon 2, with the goal to make our name known to tweens.
And it worked — we sold a total of almost 50 MILLION BOMB POPS. Making it the best selling food item in Roblox EVER.
Shorty Awards 2024
Sliver in Interactive Content
Audience Honor in Interactive Content
Sliver in Interactive Content
Audience Honor in Interactive Content
Digiday Content Marketing Award 2024
Finalist in Best Use of the Metaverse
Finalist in Best Use of the Metaverse
PRESS
