BOMB POP x ROBLOX RESTAURANT TYCOON 2
To reach our tween audience, we needed to go where they are — the metaverse. So to end our summer in an epic way, we integrated into a popular tween Roblox game, Restaurant Tycoon 2, with the goal to sell 20 million virtual Bomb Pops and making our name known to tweens.
The activation not only reached our goal, but sold a total of almost 50 MILLION BOMB POPS. Making it the best selling food item in Roblox.