Freestyle libre: Life, uninterrupted
The product: The FreeStyle Libre 14 day system is a continuous glucose monitoring system created by Abbott that uses sensor inserted just under the skin to measure glucose every minute. The app or device, reads the sensor with a painless, one-second scan that replaces having to prick your fingers to test.
we were inspired by how FreeStyle libre users actively participate in sharing their unique stories with the diabetes community on their own. we decided help them share their stories of how this product enables them to live their life uninterrupted with friends and family to the world on social.
Through a series of deeply emotional videos, we featured these real life patient stories. The videos amplified the users enthusiasm and excitement for the product not only to the #TeamFreeStyleLibre community, but to introduce it to new people who might not know this technology exists.
Austin James: Musician
TV, SOCIAl, olv
TV, SOCIAl, olv
RAY ALLEN: NBA PLAYER AND FATHER TO WALKER, T1D
ALLAN AVENDAÑO: celebrity make up artist
Ken Duke: Pro golfer
CLient: Abbott
Agency: Attention Global
Role: Creative director, director
Agency: Attention Global
Role: Creative director, director
