To introduce the new Bomb Pop Extremes, we wanted to transport teens into a world full of the extreme sensations when you eat the pops — Extremeland.
First we introduced the new flavors on social, partnering with Wright Films and Jelly to create virtual worlds that reflect each flavor across YouTube, TikTok, and Snapchat. In these virtual worlds, teens are transformed through animation as they taste different pops.
At American Dream Mall, we hosted an in-person event to immerse mall-goers in all things Bomb Pop Extremes. In addition to being able to sample the Bomb Pops on-site, there were nine different photo walls to snap pictures within each of the worlds, including with popular influencer Zhong.
