SPRING INTO ACTION with Zyrtec 2019
From spring cleaning to gardening to outdoor yoga, spring is 92 days of constant action. But with allergies in the way, it makes it harder for us TO accomplish what we want. Zyrtec gets it, and that’s why WE CREATED A CAMPAIGN TO help EVERYONE Spring into Action.
STARTING MARCH 20, THE FIRST DAY OF SPRING, WE LAUNCHED OUR SPRING INTO ACTION INITIATIVE ON NATIONAL TV DURING GOOD MORNING AMERICA - CREATING A SPRINGTIME SET FOR ALL TO ENJOY. THEN IN PARTNERSHIP WITH ABC, RELEASED 6 PROMMERCIALS STARTING Wendi McLendon-Covey FROM THE GOLDBERGS AND RACHEL LINDSAY FROM THE BACHELORETTE. The Prommercials ran in primetime tv during shows our consumers love.
IN ADDITION TO ABC, WE PARTNERED WITH MEREDITH TO create custom branded content videos that TELL UNIQUE allergy STORIES OF STERLING SHEPARD AND BETH BHERS. EACH VIDEO SHOWED DIFFERENT SPRINGTIME ACTIVITIES THAT WERE AUTHENTIC TO THE INFLUENCER AND told consumers HOW ALLERGIES USED TO GET IN THE WAY OF DOING THE THINGS THEY LOVE, but with zyrtec they can spring into action.
ABC: Wendi McLendon-Covey
ABC: Rachel Lindsay
Meredith: Sterling Shepard
Meredith: Beth Behrs
ABC: Good Morning america