To make their heartburn medicine known to millennials in Nashville, Prevacid created an earned media, social, and digital OOH strategy featuring up-and-coming country music singer and Nashville native Mitchell Tenpenny. 
The “Beat the Burn”campaign was centered around a live TikTok performance in which Mitchell wrote custom songs on the fly about heartburn and heartache based on fan comments. In total, the campaign generated 405,296,708 impressions across +400 outlets for earned media, and locals who say the campaign said they were 2x more likely to buy Prevacid for their future heartburn needs

You may also like

Back to Top