got milk? | ROBLOX
IN 2021, WE were one of the first brands to ENTER THE METAVERSE WITH STREET GAMES BY GOT MILK? we partnered with superawesome to create a custom experience in for kids THAT brought to life 4 mini games that were going to be in the Olympics for the first time — climbing, skateboarding, karate and BMX.
We amplified across Superawesome media channels as well as a first of its kind influencer activation with 4 influencers competing against each other. The game has 10.2mm total views on youtube, 2mm total game plays in roblox, and a total program impression of 39.67mm.
