Coke Zero: #countdowntoZero
Zero means it's games time. So for college students, it's all about that countdown to zero during football season. We used out College ambassadors to spread the message throughout their college. We created a social first campaign, designing unique, coke zero countdown images for our ambassadors to post out during the lead up to the big game.
During the game, we created everything for students to cheer on their favorite teams. our ambassadors handed out Postcards that students could punch out the designs to uses as signs during the game and limited edition Coke Zero temporary tattoos. We even created a giant blow-up Coke Zero tunnel to make every student feel like they are a player running onto the field.