Coke Zero: #countdowntoZero
Zero means it's game time. So for college students, it's all about that countdown to zero during football season. We used our College ambassadors to spread the message throughout colleges and created a social first campaign, designing unique, coke zero countdown images for our ambassadors to post out during the lead up to the big game.
During the game, we created everything for students to cheer on their favorite teams. our ambassadors handed out Postcards that students could punch out the designs to uses as signs during the game and limited edition Coke Zero temporary tattoos. We even created a giant blow-up Coke Zero tunnel so every student can get amped up like they are a player running onto the field.