Bomb Pop: #AFlavorForEveryYou
Bomb Pop needed to reach their tween audience with their messaging about being not one thing. To do that, we went to the platform every tween is on: TikTok. We created organic content, partnered with influencers and created the first hashtag challenge + branded effect + branded mission in the US on Bomb Pop's biggest weekend — Independence day.
The partnership with TikTok resulted in the best Bomb Pop July 4th sales to date! And that's pretty sweet.